Peak Vitality — Label Redesign Brief
1. Brand & Visual Direction
- Accent color: vivid azure
#298DFF— final pick. Use for all label accents: wordmark underline, descriptor underline, supports-claim dividers, STRIV arrow, bottom ingredient strip band.
2. Label Content (by panel)
2a. Front Label (center panel)
Peak Vitality front-panel content:
| Element | Peak Potential (ref) | Peak Vitality |
|---|---|---|
| Product wordmark | PEAK POTENTIAL | PEAK VITALITY |
| Descriptor | 12-IN-1 PERFORMANCE BLEND FOR MEN | 10-IN-1 ADVANCED TESTOSTERONE BLEND |
| Supports #1 | Energy Production* | Free Testosterone (may shorten to Free Testo** if the full word doesn't fit) |
| Supports #2 | Strength Gains* | Daily Drive* |
| Supports #3 | Muscle Growth* | Male Vitality* |
| Supports #4 | Vitality Balance* | Physical Strength* |
| Format line | 90 Capsules | Dietary Supplement | 60 Capsules | Dietary Supplement |
Background graphic: keep the angular mountain silhouette (same motif as Peak Potential) for family consistency.
2b. Left Side Panel
Only the items that change from the Peak Potential label are listed below. Everything else — caution, safety/storage, allergen information and the FDA disclaimer — stays exactly the same as Peak Potential, so keep it as-is.
Tagline (headline):
STRIVE FOR MORE. UNLOCK YOUR VITALITY.
Product description:
This scientifically crafted formula is designed to support healthy hormone function, daily vitality and physical strength. This blend promotes resilience and well-being, helping you maintain your edge and perform at your best every day.
Suggested Use — same as Peak Potential except the dose: Take 2 capsules daily (Peak Potential is 3).
Barcode (Peak Vitality): - Source file: https://drive.google.com/file/d/1d3kT7_333eg3w1V6RolAd8sftgHdKjSr/view?usp=sharing - Render identically to Peak Potential: vertical orientation, positioned on the far-left edge of the left side panel, same proportions / line weight / human-readable code placement as the current Peak Potential barcode (Peak Potential ASIN shown for reference: X00417GUXX).
QR code (Peak Vitality) — links to FAQ: - File: https://drive.google.com/file/d/1tZ3N5oa_Ze3Uqgylb8R0mTYXkhpjwXkY/view?usp=sharing - Placement matches Peak Potential: inside the "SCAN ME / LEARN MORE" block on the left side panel.
2c. Bottom Ingredient Strip
Full-width band along the bottom edge, all-caps ingredient names dot-separated, actives split around the central STRIV arrow. Match Peak Potential layout.
Peak Potential reference strip (for layout): KOREAN GINSENG · HORNY GOAT WEED · BLACK MACA · TRIBULUS TERRESTRIS · TONGKAT ALI · FENUGREEK · ASHWAGANDHA ◀ STRIV arrow ▶ BORON · L-CITRULLINE · ZINC · VITAMIN D3 · VITAMIN B6
Left of the arrow — fixed order
These five are the ones visible on the main image, so the order is fixed. SHILAJIT sits immediately left of the STRIV arrow (lead ingredient); the rest run outward to the left in this exact order:
| Position | Name |
|---|---|
| 1 — touching the arrow | SHILAJIT |
| 2 | TONGKAT ALI |
| 3 | ASHWAGANDHA |
| 4 | DIM |
| 5 — furthest left | BORON |
Remaining actives — any position
These can go anywhere, either side of the arrow — designer's discretion for visual balance:
- NETTLE ROOT EXTRACT
- ZINC
- SELENIUM
- VITAMIN D3
- VITAMIN K2
3. Assets Provided
- Source artwork (.ai, Drive): https://drive.google.com/file/d/1sBVoQ5pnmKrMtN9DZcMYDRYYIseroK_V/view?usp=sharing
- Peak Vitality barcode (Drive): https://drive.google.com/file/d/1d3kT7_333eg3w1V6RolAd8sftgHdKjSr/view?usp=sharing
- Peak Vitality QR code (links to FAQ): https://drive.google.com/file/d/1tZ3N5oa_Ze3Uqgylb8R0mTYXkhpjwXkY/view?usp=sharing